The Importance of Site Map

If you come across a web site, you may notice the “Site Map” button somewhere at the bottom or sometimes located on different areas of a web page. I bet you haven’t clicked this button yet, right? So why do sites have this “site maps”? What is the significance of this to a web site? Now it’s time for you to learn about the importance of The Site Map and its role on the World Wide Web.

Three years ago, professionals declared all site should include a site map. They stated the site map as the astonishing technique to guarantee probable customers could effortlessly navigate the site and look for what they needed. Once they found it, they would try to buy it and you would be the richest man on the web

Unfortunately, this one notation was mistaken, as it’s distinctive with such generally conventional announcement. Any person distantly paying attention to server records understood very few people were visiting site maps. The proclamation stopped being shouted and evolved into criticisms of sites which still have site maps. These disparagements certainly miss the target as well. HTML site maps are out-of-date. Visitors to your site will almost never make use of them. Actually, you may even think that you have put one up. You will undoubtedly fail to remember to keep it posted as frequently as you should. But the fact remains that the site map is a vital part of the site.

First and foremost, the basic thing to understand is there is a precise principle for having a site map. The reason is to make it is as simple as possible for search engine robots to crawl your site. You have better chances with success where there is more pages indexed by the search engines the better off you are. Just create a page with the Meta tag of "site map" to put up a site map. Put in hyperlinked text to each pivot page of the site. A fulcrum page is basically an entry page to a certain part of the web site. Take this as an example; you may have a concentrated article page with links to each article. The centralized article page is a fulcrum page and should be incorporated on the site map. Make sure that every page you want to be included in the search engine has a hyperlinked text headline on at any rate one of the fulcrum pages once you completed the process.

Here’s a quick statement about Google. Google has a latest xml feature you can make use of for a site map. You can use it or forgo it as you see fit. But still, make it a hundred percent certain to create an html site map for the other search engines. Just the once you have the site map page up, don’t hang around for the search engine robots to crawl for it. Bring out the link in an article byline or blog as fast as you can.


Source: Thomas Haugen of TEK MEDIA

The 5 Greatest Techniques in SEO

In search engine optimization, there are various techniques used to boost up, or even sink a web site. Some of the major approaches in SEO that can really pull you down are keyword stuffing and page cloaking. For the most part, you always want to make certain that you are building a site for your visitors. Unfortunately, the robots aren’t relatively as fascinated in your content as you think.

There are simple but effective methods that you can apply to amplify your site and make it well know on the web. There are techniques to consider. With these, search engine optimization will be as easy as ABC and very much convenient to users. This can help you to get more traffic from search engines by ranking well. Obviously, you need to be certain that you are pleading with the visitors to really click on your search listing once you rank well. The appropriate and quality traffic is why we put up our own web sites and exert a lot of effort to have good rankings on search engine.

Here are the 5 Great SEO tips for your site

1. Content
It is incredibly vital to guarantee that you have content worth viewing. It may sound like a broken record but this is relatively the number one for any search marketing approach. Everything else is a waste of time without this one simple step to ensure that there is a motivation for somebody to be on your site or simply visit it. There are a large number of awesome sites to find encouragement for writing effective great content.

2. Incoming Links
A link is a link is a link, but without the simplest form you aren’t going to do well in search engines. The more links you have the more often you are going to be crawled. It is also important to make sure that you have the proper anchor text for your incoming links.

3. Web site title
Having the appropriate web site titles for your pages is tremendously important. The keywords you put in your title are essential in order to guarantee that your subject is understood by the search engine. Among the principal aspects for ranking is if the title is topic-related with the search results. Not only is it significant for crawlers to index and recognize the topic of the page either.

4. Heading tags
When you are making your site’s layout content, you have to be one hundred percent certain that you are generating the content flow in such a way that the heading tags are based on distinction. Heading tags might be a small thing to be recognized, but it contributes a lot to the optimization of a web site.

5. Internal Linking
Certifying that your internal linking helps robots, and at the same time visitors, to search for the content on your site. This is actually a big plus factor for your site. Using applicable copy all the way through your site will tell the visitors more efficiently what to look forward to on the related page.


Source: Thomas Haugen of Tek Media

The Top 10 Free SEO Tools

Free SEO tools plays a major role in developing web sites. A part of one's success in online business should be credited to these reliable tools. They really are a big help and it lessens the load of our jobs; and it's FREE! For the past decade of Internet marketing's time-line, let's get to know the best of the best free SEO tools that has done a great job for the past years. These tools have been used, reviewed, and analyzed based on their efficiency and convenience to all users.

1. SEOmoz.com's Ranking Checker

This slick SEO tool lets you to check your rankings for up to 5 keywords per day for FREE and it provides an archive for you to store in all your data. All you need is to register for a free SEOmoz account.

2. MultiRank Checker by iWebtool.com

This tool is very useful whenever you need to check the Google Page Rank and the Alexa Ranking for one of your clients at the same time do the same for 9 of their competitors.

3. Fiddler Web Debugging Tool by Fiddlertool.com

If you don't want top use other debugging tool such as Charles' for the reason that you have to pay a solid $50 for its services, Fiddler is there to the rescue. Fiddler basically performs the same task and it is absolutely free. It's accessible only for Windows at present and it needs the .NET framework that you can download from their web site as well.

4. SEO Analyzer by Sitening.com

The SEO Analyzer is one of the greatest tool to commence optimization efforts. It is basically a report that provides a specific rundown of SEO elements that could necessitate a deep evaluation with a web site. The best part with this tool is that it keeps a copy of your previous reports and you can download them as PDF with just one click of your mouse.

5. Strongest Subpages Tool by WeBuildPages.com

Strongest Subpages is an awesome tool that provides an well-groomed list of the strongest pages on any web site. This tool is essential because by checking at the results you can simply figure out what pages are holding the most amount of inbound links.

6. Backlink Checker by WeBuildPages.com

Backlink checker is among the most essential SEO tool. This easy-to-use and free tool is a superb free backlink checking tool.

7. Firefox with the Web Developer Extension by Chris Pederick

Firefox in itself is the most versatile browser out there. However, when you match it with the Web Developer extension Firefox, it becomes a useful SEO tool.

8. SEO for Firefox by SEOBook.com

There is no other free tool on the web that could provide you the amount of information that this tool can give right from either the visited page or the search engine.

9. Google Analytics / Google Webmaster Console by Google.com

Google Analytics is a top analytics tool made available to everybody for free by Google based on Urchin.

10. Keyword Selector Tool by Overture.com

This tool is one of the first keyword tools that was available to webmasters. It's still very effective, useful and is still free at present.


Source: Thomas Haugen of Tek Media

The Key Fundamentals of Search Engine Marketing

As we go along the different areas of internet marketing, it’s time to familiarize some of the basic elements of search engine marketing. Here are the key elements and best approaches you should apply to achieve great success on the web.

Search engine marketing is basically a universal term that essentially covers generally kinds of online marketing. It is without a doubt the most efficient means to create traffic to your site. Traffic merely refers to the number of online guests visiting your site. As a site owner, you wish to have as much traffic as possible coming to your site unlike delayed flights on your domestic airport. There are a couple of different ways to set out concerning this with search engine marketing.

Pay-per-click Marketing

This is the simplest form and the easiest method of search engine marketing. It is least convincing and the most high-priced as well. You are basically paying for the placement of a small ad on the search engine under consideration with Pay-Per-Click marketing. However, the problem is too obvious. Of course, you are spending money. And this means only one thing; you are paying. Your return of investment can be dreadful and wash you out in less than a couple of months if you are not cautious. Unfortunately, a lot of people deceptively click ads just to consume your budget. Now that’s the worst case scenario for you. And this will obviously makes things even worse when it comes to your return of investment. This has to be the worst situation anyone could possibly experience. Pay-per-click has its own position, although not all the time it should not be relied on as the main solution to your marketing demands.

Search Engine Optimization (SEO)

Following “PPC” on the list is the Search engine optimization. SEO is the process in the search engine marketing ground. With search engine optimization, the objective is to get your site positioned in the top 10 in the search results for specific keywords. All the clicks you then obtain are free. As a result, your return of investment will definitely soar. However, there are drawbacks to SEO. One thing is that it requires a lot of time to achieve those rankings. But as the old saying goes, “Patience is a virtue.” Approximately, it will take a new site for about five to nine months before it tastes the feel of a ranking on search engines, especially Google.

Article Marketing

Last but not the least is the article marketing. This is the third and most up-to-date aspect of search engine marketing. You write articles for your site and submit them to article directories sites with this type of approach. Webmasters for other sites can make use of these articles as well, providing they publish an author by-line which includes your name and a link to your site. Here’s the trick, when the article is published on different sites, viewers/readers start clicking the link and you will easily gain traffic.

Each of these elements of search engine marketing is applied at one point or another when we talk about some sites on the web. The vital objective is to obtain rankings through search engine optimization and all you have to do is to chill out while the free traffic keeps on coming.

By:
Thomas Haugen
Internet Marketer
Tek Media

Understanding Search Engine Marketing

Ask some possible prospects about search engine marketing and you’ll get an uncertain response. Actually, a lot are confused about the real definition of search engine marketing. So here’s a concrete and brief explanation of the real search engine marketing.

What is search engine marketing? It is a universal term that refers to every different ways you can promote a single site on the billions or so search engines available in the web. In fact, search engine marketing is an all term catch for almost everyone who understands that they have a need to have a web site. However, it’s not everything you basically believe in. Understanding search engine marketing is like going to a pet shop and asks the pet shop guy that you would love to have a hamster or a dog.

Let’s say you have a business, and of course, you’ll need a web site along. If you already establish your own site, search engine marketing is definitely inevitable. Logically speaking, this makes a lot of sense. However, search engine marketing is an extremely extensive term in the realistic world of internet marketing. It covers a wide range of stuff. It’s like a view from a spacecraft, you are in the outer space and there are millions of starts hovering around. That’s how broad searching marketing is, believe it or not.

A lot of people may have used this line, “They are really telling something else to a marketing company like ours. If you can read between the lines, all they are saying is that, I need publicity or promotion for my site. The need to accumulate lots of people from the search engines going to my site and I want them to take a look at my merchandise and purchase them. That is what they practically mean about it. If this is your common thought progression, you are thinking along the correct line of thought and you’re on your way to the right path. Don’t get too excited because there are some problems you have to encounter along the way. What are these problems?

Search engine marketing has a wide range of different areas. Here’s where the problem rises and this is what you should probably do. Definitely, for the most part, sites have to use only a definite sort of search engine marketing. The function of a superior search engine marketing firm such as those big companies is to recognize those certain areas, put in plain words why they should be applied and effectively accomplish a promotion for your site.

To sum this up, search engine marketing is just a powerful or catchy phrase with a very little significance or definition. If you are considering marketing for your site, make sure to get a more thorough awareness of what you are getting into, what you are risking and why you should do this and that for the success of your site and business.



Thomas Haugen
Internet Marketer
Tek Media

Targeted Web Site Traffic - Why Pay For It?

We have been mistaken for so long that all traffic is the same. There are some that are actually different from the usual traffic we know. Getting massive hits can boost up your web site and definitely is a great thing personally. However, even if we get millions of hits from different random subjects, it's not that great after all. That's why it is advisable nowadays to buy targeted web site traffic

A lot of web sites commonly commit the same mistake of being "all-in-one" to everyone. Good hits are considerably unique when a web site focuses only to a specific product or services rather than providing customers with limited options. Be the best and the most prolific automotive parts and accessories site on the web and nothing else. If you are selling car parts and accessories. Simple, right? If you will observe it, this common problem comes up when web sites aims at traffic generation strategies.

At first, you will be very eager to get as much traffic as possible, regardless of how, assuming that it is a cool idea. But you are absolutely wrong. It's not a smart move after all. The best solution to cost effective online marketing is to acquire targeted web site traffic. Getting used to the usual process in getting traffic will only put our efforts into waste. A waste of time and money that is. It also interrupts your quality time from doing the right thing and diverts you to do stuff that leads to nothing. The best thing that you should do is to buy targeted web site traffic along with a significant word being targeted If you are investing your money for traffic.

Targeted traffic is basically traffic from sources and areas that are relevant to your site. I know you are familiar of the offers offers of 100,000 hits for let's say $50 or more if you have looked into developing traffic right? Definitely yes, you will get a solid 100,000 hits. However, the visitors are being paid to visit your site or the source of traffic is spreading off of free lottery sites. Now this will not convert revenues because it is not targeted.

The Best Place to buy Targeted Web Site Traffic

Among the best venues to acquire targeted web site traffic is Google and Yahoo Search Marketing. These two are well known pay-per-click search engines that places your ads directly on their search results. It shows that you can specify the keyword phrases you want to be listed under any category that will targeting your advertising to your market. Establish filters that would regulate the ad placements to searches from certain geographic areas as well, for example the United States or Europe. By doing this, it precisely targets your traffic by eradicating clicks from some areas which you can't cater your services geographically.Or you can purchase targeted traffic from web sites and traffic vendors as well. So start targeting your marketing today and buy yourself a targeted web site traffic and do right process.


If you like to read more from Thomas Haugen, you could visit his site at Tek Media.

The Web’s Best Search Engines

We are certainly familiar about what search engines are rolling on the web for the past decade. This is just a review, a refresher that is. For those who can’t figure it out, here are your best search engines on the web.

In the early days of search engine’s timeline, most of them started out extremely terrible. Luckily, that condition has transformed and developed as years gone by. The search engine was a self-effacing beast on the World Wide Web in its formative years. For the most part, engines were clueless about how to return appropriate rankings. As a result, this led to user disappointment and inconvenience and numerous of the search engines vanished. Worse part is, some of them turned out into minor groups - Alta Vista, Lycos and Northern Lights to name a few. A lot of this took place when Google came rushing on the web’s picture.

The “who’s the best” talk and deliberation can sometimes be very difficult and somewhat dangerous. However, defining the word “best” is easier when we’re talking about Google. Technically, this search engine is the closest to the word best when it comes to a lot of fields on internet marketing. This was the brainchild of Larry Page and Sergey Brin. These two were responsible for establishing the company in 1988. Google was originally known as BackRub. The name was pulled out from the original idea of gazing at links as an evaluation of relevancy when returning results. Google has re-accentuated back links, but takes control of massive traffic at a halt. It is without a doubt the finest advertising platform for commerce and trade and the most used search engine by online users looking for a variety of stuff on the net. Google provides advertising and search results to AOL along with other search engines as well.

Yahoo is among the pioneer search engines that have coped up to stay in the right path. Actually, Yahoo has certainly not had a lot to holler about as a search engine. Results are frequently not mostly relevant to the search. Fortunately, it got better extensively by more or less trying with a lot of effort to do what Google does when ranking sites.

MSN can be described as the little search engine. This is absolutely the scenario on the web while it may appear weird to recommend a search engine provided by Microsoft is a second best. Microsoft failed to notice the mark when it first launched MSN.com, to put it straightforwardly. The results were terrible and not a soul used it. Microsoft at long last pulled it together and launched an entirely new MSN search engine in 2005. Astonishingly, MSN deserves a place on the top list for best search engines.



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